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Tag: #brand

.nokia Chinese dot-brand domain

August 82022

Company still has .nokia. Technology company Nokia (NYSE: NOK) has decided it doesn’t want one of the dot-brand top level domains it obtained. The company notified ICANN that it wishes to terminate the contract for .诺基亚, which is the translation of Nokia in Chinese. In its original application, the company stated it wanted the domain ...

Building a Brand Out of a Domain Name

May 132022

Branding is a crucial component of any business. A company that makes the best products at the lowest prices won’t stay in business for long if no one remembers the company’s name. At the same time, more and more consumers expect businesses to have an active online presence — not just with full-featured, interactive websites, but with...